According to a BigCommerce study, 80% of Americans made online purchases last month. Most consumers research products and services online, whether the final purchase is made online or in a store. Therefore, no matter what your business is, it’s important to have a well-planned digital marketing strategy.
Here are the 25 best digital marketing tips and ideas from professionals:
1. Offer a referral program
Want to attract your customers to help you get more business? With a referral program, you can do just that. ReferralCandy is an e-commerce store plugin that allows you to offer cash, credit, discounts, or free products to customers who invite their friends. Give customers a memorable referral link that they can share with friends and promote your program with beautiful and easy-to-use email widgets and templates. Click here for a free 30-day trial.
Twitter chats are an unused marketplace that lacks startups or marketers inside them. Twitter Chat is an hour-long social media focus group that gathers information by engaging the target audience. I was able to double the number of subscribers and subscribers of my client by participating in several chats! Surprisingly for engaging the community and growing, as well as social listening and monitoring and learning what your customer thinks about your product!
3. Register your business in niche directories.
There is a certain type of directories that many marketers do not use properly or do not even know about these niche directories. This the most effective digital marketing tips. Niche directories focus on listing businesses from a specific niche. These niche directories will not only increase your visibility and SEO but will also make your business in front of the target audience. Therefore, you will not only see improved SEO results but also see an increase in the number of contact forms you send and phone calls.
For example, Clutch.co is one such niche directory for marketing and technology-based business. The submission is free but strictly controlled. You need to share a few customer reviews before your business is listed on the Clutch.
4. Set the re-targeting pixels
Facebook retargeting allows you to target your Facebook ads to people who have already visited your site and have shown some interest in your product or service. To re-target Facebook, you need to set pixels and tracking information in the form of your website or in any other tool that you want to use in the future. Thus, when you are ready to start showing ads on Facebook or redirect your ads, the audience is ready and waiting for you. Tracking pixels are not retroactive.
Facebook is a rich platform to promote your business, so be sure to check out Fit Small Business. The best Facebook marketing tips or digital marketing tips for small businesses as well.
5. Accept Mobile-First Design
Around 2016, we saw major changes in thinking about mobile design. Before that, everyone was striving for design-friendly mobile devices, but as soon as we realized that more people come through mobile than through any other channel, we must first change our paradigm towards design for mobile devices. Designing for mobile devices is a challenge in itself, but developing for mobile devices is even more complicated. Small screens and short texts require creative design methods, while they require laser focusing on the needs of the end-user. And, of course, do not forget to emphasize user testing, which is even more important today when there is zero-tolerance for BS.
6. Find the perfect logo
Your logo is essential for digital marketing. It can convey professionalism, brand promise, company values , and mission – all from a few words and strategic graphics. Make sure it is the same for all your channels, both digital and print!
7. Require and verify information about your company on the Internet
If you own and manage a locally-oriented business with complex locations, be sure to request and confirm your directory management pages on search engines such as Google My Business and Bing for Business. By checking and editing your business information, you can help customers find you and tell them the story of your business using catalogs and reviews on platforms like Yelp, Citysearch, Yellowpages, etc. Just use a tool like Moz Local to Create, maintain, and transfer hundreds of business directory listings to major data aggregators to improve SEO and your overall online presence.
8. Use Facebook Ads to Explore Your Target Audience
When it comes to digital marketing for digital marketing tips, especially as a small business owner, understanding your audience is key. While endless filtering options on Facebook may be intimidating at first, take the time to really improve your search. Once you know who you are targeting, you can begin to carefully analyze A / B testing to find out which combination of ad headings, body text, images, calls to action and value propositions are best for your audience. Ultimately, even small improvements in how you define and target your audience can make a difference to small businesses. Keep things simple and use the feedback you inevitably get through data to take a steady step forward.
Find out more with the Fit Small Business » Facebook Advertising Guide.
9. Focus on your local market
Always compare yourself to your local market. Do not despair if you are not doing very well at the national or state level. Just focus on maximizing the visibility in your service area. Make sure you are in the top 3 listings for your service on Google Maps in your area. It’s not at all difficult if you correctly filled out your Google My Business profile, you have several links with the correct NAP data, and there are not many competitors in your region. You can also sponsor local events, sports teams, or community groups. These organizations will contact you and mentioned you on their social networks.
10. Add a long-form page for important information on your site
Design extensive pages with detailed forms of questions that your clients ask or those that are relevant to your clients. For example, the Brill Legal Group law firm uses a long-form page to show the public what to expect if they ever ask to Perform a field sobriety test. You can also make a standard product or service page a long page filled with statistics, graphics, and interactive elements to help promote the page higher in search results. This strategy has worked well in a Chicago law firm on the Briskman Briskman & Greenberg car crash page, which constantly takes 1 or 2 places on the Chicago Car Accident Lawyer list. It can also help you get key phrases with long tails.
11. Create a thematic editorial calendar
It is important that business owners understand the power and purpose of digital marketing and the ways in which all of their online platforms work to support or minimize it. From your email and Instagram to your website, Facebook, and LinkedIn, everything in your digital realm needs to be cohesive, clear, and in the same voice and brand. I invite brand owners to sit down and create a thematic editorial calendar, complemented by visually stimulating images, and then use a platform such as Hubspot to publish all their content. Sit down and spend a couple of hours each week on the upkeep and schedule and get at least 2 weeks in advance to ensure clarity and consistency.
12. Publication of summary messages
The roundup is a collection of interviews with experts and influential people in the niche. A well-executed review post, based on relevant topics in our industry, has received many opinions, endorsements, and attention from the most influential players. The extra time it took to create a pivot post provided a much greater return than regular blog posts.
13. Collection of email addresses
Getting someone else’s email address is gold. Business owners who have a strong website with a call for action to collect customer email addresses will be successful with their digital strategy or digital marketing tips. Create a pop-up form on your company’s website asking for your name and email address. Offer potential customers an incentive such as a free e-book or free consultation if they fill out a pop-up form. Use your company’s social media platforms. Post the form on your Facebook business page. Eighty-nine percent of marketers say email is their main lead channel (Malligen source). E-mail allows you to send personalized and targeted messages to customers, informing them of the services.
14. Use infographics
You need to create beautiful, interesting infographics to promote your small business. People love them because they are funny and because our brain can process images much faster than text. Infographics are worth a thousand words, and they are more often published on social networks than simple articles. They are also a great tool for introducing small businesses to potential customers when you are working in a complex industry, as they can summarize and simplify complex information so that it is easier to understand for your audience.
15. Use Animated Explainer Videos
Any small business that has a concept that is even a little unusual should invest in an animated video with explanations. These videos attract more viewers than regular talking-head videos because people like to watch animations more, plus they use amazing visual effects – which are not limited by the laws of physics – to show people exactly what the business does. As a bonus, people are more likely to share them than live video, and they improve the site’s SEO by following digital marketing tips or by leaving people on the site longer.
16. Create a scholarship contest on your website
One interesting and simple, but at the same time time-consuming marketing tactic is to create a scholarship with a scholarship landing page on your website and contact U.S. colleges and universities to have a link back to this landing page. It helps in your long-term SEO strategy, and also increases brand awareness and brings traffic to your website. Did I mention that it looks good when you give yourself to the community and help needy students? A scholarship may also be tax-exempt.
17. Use social proof
We advise every business owner (specifically small business owners) with an e-commerce site to use social evidence (customer reviews, news articles, etc.) and especially visual social evidence. There is a high probability that your customers will share images and videos with them through your product or service on social networks. If you integrate this content into your website, you will get great original content that is completely free. You also gain increased consumer confidence as user photos create a sense of authenticity. Finally, you get increased interest because your fans will like it when you want to complete their photos/videos and ask permission to use it on your site.
18. Use Clear CTAs and cross-promote your blog entries.
Design a basic WordPress site and start writing a blog. Google ranks websites that constantly create new content, so try publishing posts that contain at least 700-1000 words once a week, or if you can’t take that much time, publish them at least once a month. Make sure that your content is really useful to your readers and contains a clear call to action at the end of the post. Think of a large, bright button that says “Request Help Now” or “Get Help Now.” Finally, create social media accounts on at least Facebook, Twitter, and LinkedIn. When you publish your new blog post, share it on all three sites. Then share these messages at least once a month, because not all of your subscribers will see it for the first time.
19. Create a blog for your site
Having a blog gives you the opportunity to share your experience with the target audience; You can broadcast these posts on social networks to attract attention to your website, as well as integrate keywords to increase your SEO. This helps to promote your site in search results on Google, which leads to the fact that more and more people click on your site. The blog also allows you to collaborate with other bloggers/influencers who can work wonders for your link building efforts. Google favors websites that regularly produce fresh, innovative content, so the blog is a simple secret weapon in the digital marketing arsenal of any small business.
20. Keep your SEO up to date
Today we live in a world that is constantly changing and replenished with various movements, trends, and new information. This becomes a critical factor in search engine optimization, as even Google updates its algorithms more than 100 times a year. With this in mind, it’s very important to constantly update SEO to ensure that your product or service is always visible on the Internet and reaches its target audience.
21. Use native video content on Instagram
I believe that all small business owners should explore the potential of video content using Instagram Stories. Instagram stories appear at the top of the channel and are structured in many colors to attract users to the platform. The last 24 hours, reducing pressure to make each post perfect, and allow you to communicate with your audience in a more personal way. Be strategic and optimize every post using geotags, hashtags, and username tags. It’s also important to be responsive when people respond to your Instagram stories. Indulge them, start a conversation, or share exclusive content with them to deepen your relationship.
Learn more about using Instagram with Fit Small Business. Instagram Advertising Guide.
22. Be consistent with your company’s visual brand
Visual effects are becoming more popular, so create a free account on Canva and create graphics on social networks. Just remember, consistency is key. Use the same colors as your site, similar font, and style. If you do not know the color codes used on your site, take a screenshot of your site and upload it here. This will let you know the colors from your site that you can paste into Canva. Then you can reassign your schedule to social networks and your blog. However, before downloading them, make sure they are saved appropriately using a descriptive phrase. This will help your SEO and increase your visibility.
23. Target Millennials with Your Email Marketing
A recent Campaigner study found that millennials open emails more often than any other generation. Most millennials also prefer to chat online and shop at night. Since 80 percent of millennials show interest in coupons and promotions, send coupons late in the evening so that they are on top of their inboxes right at the time of shopping.
24. Never lose sight of your competitors
To stay blindfolded, you need to know who your competitors are – a good start to your overall market research. You must clearly understand how your competitors approach people, how they position their products, what marketing methods they use, and what messages they promote. “If you know yourself, but not the enemy, for every victory you achieve, you will also be defeated,” said Sun Tzu, author of The Art of War.
However, your presence on competitors’ websites can be easily seen, as well as the IP addresses associated with your business. In return, they can start a campaign against you. The best way to hide your legal online activities is to use VPN software.
25. Track your Google Ad Quality Score
To further optimize your campaign, keep an eye on your Google ads’ Quality Score. Optimizing this can lower your cost-per-click (CPC) and increase your average position. There are three main factors associated with Quality Score: clickthrough rate (CTR), ad relevance, and landing page quality. Although the clickthrough rate depends on both the position of the ad and the copy used, the relevance of the ad depends on how well-used keywords correspond to your copy of the ad, and the perception of the landing page on how relevant and useful to the visitor. Landing pages that work well typically include keywords related to the user’s search terms and are well organized/presented.
BONUS: Become a consultant for other blogs ( super Digital marketing tips)
Over the years, my approach to a digital marketing (and especially to SEO) has changed several times. I am currently focusing more on search engine optimization running PR. Every day, journalists, bloggers, and influencers seek out content that is relevant to your niche. If you can provide them with high quality, evergreen content that brings genuine value to their readers, they can reward you with a link to your site. At the very least, you get a mention that will in itself provide brand recognition. This is not only very effective but also complies with Google’s webmaster guidelines.
Digital marketing has become a necessity for businesses to flourish, and the above list is designed to make sure you are moving in the right direction. First of all, it’s important to remember that even in digital marketing tips, the quality of your ads, blog posts, and other efforts will always produce better results than quantity.
Did we miss any of your favorite digital marketing tips? Be a motivator! Share your ideas in the comments below.